Dragon boat and your brand

Ignite your brand’s momentum by partnering with the Major League Dragon Boat Series. Our premier dragon boat festivals draw enthusiastic crowds—from dedicated athletes to families, media outlets, and spectators—creating an ideal platform for sponsors and vendors seeking broad exposure and authentic community engagement.

Dragon boat racing celebrates inclusivity, wellness, and cultural heritage—values that today’s consumers and companies care deeply about. By joining us, you’ll be aligning your brand with a growing sport and a passionate, community-first atmosphere.

Our sponsorship tiers—from Title and Presenting to Supporting and On-Site Vendor—offer customizable packages designed to meet diverse marketing goals and budgets. Each package includes detailed performance metrics, post-event reports, and dedicated account management to ensure maximum return on investment.

Reach an engaged audience.

Dragon boat festivals offer a unique opportunity to connect with a highly desirable demographic of active, community-minded individuals:

  • Average Age: 37
  • Gender Split: 60% Female / 40% Male
  • Average Household Income: $85,000
  • Education: Over 70% hold college or university degrees
  • Ethnic Diversity: 60% Non-Asian / 40% Asian

Our participants aren’t just paddlers — they’re leaders, influencers, and household decision-makers who value health, sustainability, and cultural inclusivity. They’re professionals, families, and corporate teams who seek out experiences that reflect their values and support their lifestyles.

Sponsorships

By partnering with a dragon boat festival, your brand becomes part of a vibrant, multicultural celebration rooted in wellness, teamwork, and community spirit. This isn’t just a sponsorship—it’s a hands-on opportunity to engage directly with people who value authenticity, healthy living, and cultural connection.

Sponsorship offers your brand a unique platform for meaningful interactions. With activation spaces at the heart of the festival grounds, your brand can connect face-to-face with thousands of enthusiastic attendees—sparking conversations, sharing experiences, and leaving lasting impressions. Dragon boat festivals are immersive, high-energy environments that invite brands to be part of the action, not just spectators.

Why Sponsor?

  • On-Site Brand Activation: Create interactive destination, offer product samples, or host engaging experiences that invite participation and make your brand part of the action.

  • Pre-Event Brand Awareness: Gain early exposure through inclusion in our multi-channel marketing campaigns—email newsletters, social media promotions, registration touchpoints, and more—building anticipation and recognition before race day.

  • Targeted Audience Engagement: Connect with a diverse, health-conscious demographic that values outdoor recreation, cultural celebration, and authentic community involvement.

  • Commitment to Community: Showcase your brand’s values by supporting initiatives that promote wellness, inclusivity, and social responsibility—core pillars of our festival experience.

  • Support Local Causes: Contribute to meaningful impact by helping raise awareness and funds for our charitable partners—local organizations that make a real difference in the communities we serve.

  • Memorable Experiences: Be more than a logo—create lasting impressions through real conversations, shared moments, and hands-on interactions that foster brand loyalty.

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Join us on the water and build powerful, personal connections with the people who matter most to your brand.

Since the inception of Major League Dragon Boat in 2009, brands such as Walgreens, CIBC and Pepsi have partnered with GWN, harnessing the opportunity to create meaningful connections with the community, build brand awareness and engage employees.

Vendors

As a vendor at a Major League Dragon Boat event, you’ll gain direct access to a high-energy crowd eager to explore new tastes, experiences, and products. Whether you’re a local artisan, culinary entrepreneur, or emerging brand, our festival village offers a dynamic, inclusive space to connect with thousands of engaged attendees in a meaningful way.

These aren’t just spectators—they’re curious, community-focused consumers who come to experience culture, celebrate wellness, and support local businesses like yours.

Why be a vendor?

  • Prime Festival Placement: Secure a spot in our bustling vendor marketplace—strategically located near the action, where foot traffic is constant and energy runs high.

  • Face-to-Face Engagement: Build real connections through product sampling, live demos, or branded activations that encourage interaction and leave lasting impressions.

  • Community Alignment: Be part of a festival that champions inclusivity, wellness, and charitable impact—reinforcing your values and strengthening local ties.

  • Grow Your Reach: From immediate sales to long-term customer relationships, our festivals are a launchpad for exposure, feedback, and business growth.

For more information on vendor opportunities at one of events, please contact us at sales@gwndragonboat.com or 416.962.8899.